What is Coachella collectives?

The project is beginning with the launch of Coachella’s NFT marketplace and the release of its first NFT series, Coachella Collectibles. The three NFT collections within Coachella Collectives include 10 lifetime festival passes, on-site experiences, physical products, and digital collectibles, all verifiable through blockchain technology.

Why is Coachella important?

Coachella showcases popular and established musical artists as well as emerging artists and reunited groups. It is one of the largest, most famous, and most profitable music festivals in the United States and the world. Each Coachella staged from 2013 to 2015 set new records for festival attendance and gross revenues.

When did Coachella start?

In 1999, the inaugural Coachella Fest kicked off, then returned two years later as a singe-day event. It's gone back and forth between a two-day and three-day event since then; campers have been allowed since 2003. Frank Ocean will perform at Coachella, too; here he takes the stage at the 2017 Panorama Music Festival in New York City in 2017.

Why did Coachella reschedule?

Update: On March 10, Coachella organizers postponed the 2020 festival until October, citing safety concerns over the spread of the coronavirus outbreak. Coachella! If you hear that word and think "yes, the Colorado Desert in the Coachella Valley of Indio, California, is a lovely place to visit," you might want to take a seat.